Consumer Survey on Candle Consumption

This year AECM commissioned for the first time a consumer survey to the market research company ComRes. ComRes is a leading British research consultancy headquartered in London which undertakes specialist research and insight into reputation, public policy and communications.

The objective of the study was to understand the consumption of candles in key European markets. ComRes interviewed 3530 adults in the UK, Poland, Germany, Netherlands, Italy, France and Finland. Data were weighted by gender, age and region to be representative of all adults aged 18+ in each country. This survey provides an insight on the ways in which candles are used across Europe, the opinions and beliefs underpinning candle consumption patterns, and purchasing behaviours in these markets.

The results were presented by ComRes to all the participants during the AECM Conference in Nice, and an executive summary of the findings can be downloaded here. The complete report and the individual country reports are available upon request to full members of the AECM.